|
Have you ever received a message such as this for Google Adwords? "Increase quality or bid $5.00 to activate."
Why do you think Google sent that message in the first place. Adword Campaigns are a huge profit center for Google. They know that PPC ads that deliver the most relevancy for any given subject will be clicked on more often – and cha-ching – they make more money. Therefore, they evaluate the importance of your adword campaign by the relevance of your placements (perceived relevancy in this case) to the selected adwords (as discussed in my earlier Marketing Insight ezine). If Google feels that your ad does not relate to the keyword – it de-activates it. The search engine is trying to be polite in telling you that if you havn't yet figured out Google Adwords, part of your training will be paying 3 to 10 times more for each click! So, how do you deal with this?
|
